What are Click Charges?
You must pay to be found on the search engines. For example, a potential new customer goes to Google and does a search, types in one of your targeted keywords we have loaded into the search engines, and fantastic, your ad appears (good) and they click on your ad (good-this is exactly what we want).
There is now a "click charge" charged to your account. The charge can as low as 10¢, up to any amount. You must have a credit card on file to pay for the click charges, and once a month, the click charges are charged to your credit card. You will always know what your click charges are for 3 reasons. First, you can view them daily (even hourly). Second, we set a budget so you know what you want to spend. (see below) Third, we automate monthly reports for you that detail every single charge for every single keyword.
How will I know what I am spending each month on clicks?
We will help you develop a cost effective monthly budget so you know exactly what you will spend each month on click charges. Let's say for example you want to spend $200 a month on clicks. Your targeted search ad link will show after a search for your keywords on Google, Yahoo & Partners web sites for the month up until your have spent the click charges to reach $200. Then the system will stop your ad until the following month. (or you can choose to add more money into the budget to keep going) Budgets can be increased or decreased at any time, with a simple click of a button. And if your ad account did not spend the full $200 in a month, then the remaining balance is simply carried over to the next month. You do not "lose" it. It stays in your advertising account.
What do "Pay Per Clicks" (PPC) cost?
Every single keyword will have a different cost, and it fluctuates constantly. Some keywords can be considered "expensive", while others can be "dirt cheap". You will have a cost effective mixture of many, many targeted keywords all researched so that you MAKE MONEY! And because you control the amount you want to send each month, you do not need to worry about how much your clicks will cost you. It will be pre-set for you, and you can adjust it at any time
We "Partner" with you as your Search Engine Specialist!
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