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| Web Search Specialists.com |
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(800) 605-1770
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| Internet Search Advertising - SEO & PPC Experts! |
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Frequently Asked Questions about SEO:
Why is Search Engine Positioning so important?
Let's say you search for something using Yahoo.com. After the search results appear, did you know that 70% of the clicks are made on the web sites listed from positions 1 to 10. And 25% of the clicks come from positions 11 to 30. That means 95% of the clicks come from positions 1 to 30, which is normally pages 1 or 2 of the search engine results! That means, if you are not listed on Page 1 or 2, you are simply "out of luck". No matter how great your service is, or how wonderful your product really is, or how nice your web site looks, if they cannot find you, there is no opportunity to sell!
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Why do I need to hire you and use Pay Per Click - can't I do this myself?
Yes, you can. However, if you do decide to set up the plans, organize the budget, research the keywords, design the various text ads for all the programs yourself, there is something that you will need - lots of time and lots of experience. Profitable earch engine optimization takes years to learn and is just like any other cost of advertising your business. We partner with you so you can do what you are good at, and then you can let us find new customers for you!
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Do you have references I can contact?
Absolutely. Call Kevin Sullivan @ (800) 605-1770 or send an e-mail to kevin@websearchspecialists.com and ask us for some references. Within 24 hours, we will send you references.
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Which search engines will my site be listed on?
The following search engines cover over 95% of all web searches and all are included in our PPC Plans: Yahoo, Google, AOL, Netscape, Earthlink, CompuServ, FoodNetwork, Shopping.com, AT&T Worldnet, About.com. Lycos, NewYorkTimes.com, InfoSpace, Business.com, AltaVista, CNN and InfoSpace.
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How do I get started?
You will be up in running in 7-10 business days from the date we recieve your deposit. We first need to talk with you, then review your web site, and we perform a Search Engine Ranking Report to see where you are today on the major search engines. Next, we start with the keyword research, etc (see home page for details)
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Will you select the keywords that are applicable for my site? Or, will I have to do that myself?
We do ALL THE WORK, EVERYTHING, starting with selectingt the keywords which are applicable for your site. When we begin work on your project, we will thoroughly analyze your business from your customers perspective in relation to the search engines. We will also analyze the web sites of your competitors. And we take input from you, since no one knows your business better than you do.
Based on our analysis, we will arrive at an initial list of keywords. Once we have established an initial list, we will identify the most popular keywords which are applicable for your site. Based on the popularity of the qualified keywords, we will arrive at the final list of keywords which we will use.
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How do you select the keywords for my site?
We have special keyword research software and tools to find out which keywords are popular with your target market. We also determine your industry for keyword usage over the past year and then examine the number of times these keywords are used on the search engines themselves. The research is very technical. We also use our search experience and change our mind-set to "think like the typical, average customer". What keywords would they use to find you? We ad these to the program.
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I heard link popularity is an important factor as far as search positioning is concerned?
Yes, link popularity has become an important factor as far as search engine rankings are concerned. But, another benefit of Pay Per Click search advertising is that you do not need any link popularity for your site to be listed on top!
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There are companies who will submit my site to 2,500+ search engines. Is this necessary?
No. This is because only the major search engines and directories will bring you any traffic. Research of how people look for information on the Internet indicates that 95% of all people who search for information on the Internet use the top search engines and directories. In fact, most of these 2,500 search engines exist with the sole aim of getting hold of your e-mail address when you submit your site and then sending you junk e-mail. Hence, submitting your site to these search engines is nothing but a waste of time and money for you.
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How do you submit sites to the search engines?
With the Pay Per Click programs, we perform the submission automatically for you when we set up the plans.
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We "Partner" with you as your Search Engine Specialist!
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Can your customers find you on Yahoo or Google?
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WebSearchSpecialists.com Norton, MA USA 02766 (800) 605-1770
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