| Pay per click search engine marketing is positioning your web site link, by using search ads, on page 1 or 2 of the major search engines (Google, Yahoo, AOL, etc.) so your target customers can find you and buy from you!
E.g. 1: A bride in Utah is having a wedding. She goes to Yahoo and types in the keywords "wedding catering Salt Lake City". Your text ad and web site link immediately appear on page #1 of Yahoo, in prime position for her to see and click your link. At your web site, she can view all your wedding offerings. She calls you or fills in the contact form. You have a new sale and more "word of mouth" business from just one search engine click!
E.g. 2: State Street Bank is launching a new set of ETF Funds. Professional investors ( The banks target client) go to Google and types in "new investments". The bank's search ad and link immediately appear on page #1, in prime position to see and click. The bank has an opportunity to close a sale and capture a brand new customer.
FAQ's & SEO Questions:
Do I only pay if someone clicks on my text ad link?
Yes, you actually "Pay Per Click". So that if a person clicks on your text ad link, then you will be charged a set amount for that click. This is great because you only pay for results. If they do not click on your ad link, there is no cost to you. And if they do, then you have generated a qualified lead or a sale! Remember, we want the client to click, that is the whole idea of web advertising. [return]
What's a sample "Pay Per Click" (PPC) cost?
Every single keyword will have a different cost, and it fluctuates constantly. Some keywords can be considered "expensive", while others can be "dirt cheap". You will have a cost effective mixture of many, many targeted keywords all researched so that you MAKE MONEY! And because you control the amount you want to send each month, you do not need to worry about how much your clicks will cost you. It will be pre-set for you, and you can adjust it at any time, [return]
Can I stop paying or pause my search advertising at any time, for any reason?
Absolutely. We are confident that the PPC campaign will generate positive results for your business with more qualified sales, sales leads, and inquiry telephone calls. But you can stop or pause at any time. It just takes a click of the button. [return]
Click Charges: How will I know what I am spending each month on clicks?
We will help you develop a cost effective monthly budget so you know exactly what you will spend each month on click charges. Let's say for example you want to spend $200 a month on clicks. Your targeted search ad link will show for the month up until your have enough click charges to reach $200. Then the system will stop your ad until the following month. Budgets can be increased or decreased at any time with a click of a button. And if your ad account did not spend the full $200 in a month, then the remaining balance is simply carried over to the next month. You do not "lose it. [return]
How will I know if this is working and is cost effective for my business?
Two ways. First, you should certainly see an increase in the revenue generated from Pay Per Click advertising. Sales and leads will go up! Second, we teach you to monitor everything and also how to print monthly reports (that we set up for you in advance) so you can see exactly how your keywords performed each month. An advantage of PPC advertising over print & radio advertising is that PPC is very "trackable". The PPC software will tell you who clicked, as well as where, and when, on what search engines, and even tell you what the specific keywords were! We also have the option to track "conversions", which can be "sales leads" (filling in a request for a price quote) or actual sales that are direct results of the search engines. You will continually learn from your target audience and we teach you how to adjust the ad campaign as you go. [return]
I am very busy. Do I need to spend lots of time with you to get this going?
No, we are Search Engine Professionals and we do absolutely everything from start to finish! Keyword research, Search Ad copywriting, campaign set up. reports set up, bids set up etc. Then we teach you how to do it, and it is not difficult once you understand. The hardest part by far is the setup. It really must be done by a professional or your search advertising will most likely fail to generate a profitable return. [return]
Can you "prove" your work in advance to help me decide?
Absolutely! First question is... how did you find us? We are using PPC SEO to find new customers! We can also show you real, live results today for any of our other clients so you can see how they are doing. And we have good, old fashioned excellent references we can give you and that we would love to have you call! Also, PPC is great for clients because you can check our work by typing in any keywords from our existing clients plans and then see their search positions online. (we can give you the company names and sample keywords) Later, you can also check your own search positions at any time yourself. Just go online and type in one of your target keywords. You will be on page #1 or page #2, because that what you are paying us to do for you! [return]
How long does it take you to get us up and running?
7-10 business days from the date of deposit received and you'll have an online advertising presence to start generating new sales! [return]
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